• Turkey Season Begins

    It's Turkey Season and we are ready, are you?

    Stop in to Fireline and check out our brand new stock
    of Turkey shotguns and shotgun rounds! We have what you need
    to bag that perfect Tom! Good luck!

  • COVID-19

    Fireline's Response and Adjustments

    Due to the recent developments with COVID-19,
    and with following State Ordered Mandates and CDC recommendations,
    Fireline has the following Public Service Announcements

    Still Open

    Pursuant to the Safer At Home Order
    Section 13, Sub R, Businesses Supplying Essential Supplies,
    including firearms and ammunitiion for security and safety.
    Fireline will remain open.

    Course Attendance

    We will still be conducting courses, if you
    would like to reschedule please let us know in advance.
    With limited seating in classes, we need to have accurate student counts.

    Course Limits

    Per State Orders limiting the number of occupants in a single
    room to 10 persons, Fireline has limited the number of students
    in all of it's courses to 9 students.

    Fireline Hours

    Both stores will be operating at reduced hours. Our new hours are
    Tues - Sat: 10:00 am - 6:00 pm.
    In addition the retail and range will be closed Sundays.
    We will still hold scheduled Sunday training sessions.

  • Shoot. Shop. Train.

    Fireline Shooting & Training Centers
    Rice Lake, WI & Appleton, WI
    Stop in and see what we have to offer.
    Indoor Ranges, Courses, Firearms, Ammo & Accessories!

    Save 30% off our
    Training Courses!

    Use Coupon Code:

What is Fireline?

We are the premier indoor shooting ranges in northern Wisconsin, with locations in Appleton and Rice Lake. Our focus on quality is foremost in all of our ranges, we strive to create a warm and friendly atmosphere, so you don't feel like you're at a shooting range, but your own personal escape. Enjoy our carpetted retail spaces, comfortable lounge areas, and our attractive luxury vinyl tiled shooting lanes. Our staff is available to assist you in all your shooting needs, from firearm selection, firearm rentals, training sign-ups and shooting on the range!

Training with Fireline!

Firearm training is one of the most important aspects to safe gun ownership. We strive to provide courses to enhance everyone's skill level, as well as giving back to our communities. Join us in a course and become a safer more proficient gun owner. Our courses bridge the gap from beginner to advanced, we'll walk a new shooter through their first time ever holding a gun, and tomorrow we'll turn off the lights and dazzle you with a course in defensive drawing from holster in night conditions. Or join in our legal discussions on when to use your firearm for defense. At Fireline we teach you how and when to use your firearms.

Courses for all skill levels!
Shoot. Shop. Train.

Rental Guns
Rounds Fired

Providing the best indoor shooting facilities & membership perks to our customers.
* Numbers represent approximate value based on recent data.

You'll Want to Keep Shooting!