• Turkey Season Begins

    It's Turkey Season and we are ready, are you?

    Stop in to Fireline and check out our brand new stock
    of Turkey shotguns and shotgun rounds! We have what you need
    to bag that perfect Tom! Good luck!

  • COVID-19

    Fireline's Response and Adjustments

    Due to the recent developments with COVID-19,
    and with following State Ordered Mandates and CDC recommendations,
    Fireline has the following Public Service Announcements

    Still Open


    Pursuant to the Safer At Home Order
    Section 13, Sub R, Businesses Supplying Essential Supplies,
    including firearms and ammunitiion for security and safety.
    Fireline will remain open.

    Course Attendance


    We will still be conducting courses, if you
    would like to reschedule please let us know in advance.
    With limited seating in classes, we need to have accurate student counts.

    Course Limits


    Per State Orders limiting the number of occupants in a single
    room to 10 persons, Fireline has limited the number of students
    in all of it's courses to 9 students.

    Fireline Hours


    Both stores will be operating at reduced hours. Our new hours are
    Tues - Sat: 10:00 am - 6:00 pm.
    In addition the retail and range will be closed Sundays.
    We will still hold scheduled Sunday training sessions.

  • Shoot. Shop. Train.

    Fireline Shooting & Training Centers
    Rice Lake, WI & Appleton, WI
    Stop in and see what we have to offer.
    Indoor Ranges, Courses, Firearms, Ammo & Accessories!

    Save 30% off our
    Training Courses!


    Use Coupon Code:

What is Fireline?

We are the premier indoor shooting ranges in northern Wisconsin, with locations in Appleton and Rice Lake. Our focus on quality is foremost in all of our ranges, we strive to create a warm and friendly atmosphere, so you don't feel like you're at a shooting range, but your own personal escape. Enjoy our carpetted retail spaces, comfortable lounge areas, and our attractive luxury vinyl tiled shooting lanes. Our staff is available to assist you in all your shooting needs, from firearm selection, firearm rentals, training sign-ups and shooting on the range!

Our Services

Range Services

Indoor Shooting Ranges

Our shooting centers each have two separate shooting bays, allowing for training sessions to be conducted without interfering with your desire to shoot. With 12+ lanes you're sure to find an opening whenever you visit. There is a maximum shooting distance of 25 yards, to keep you proficient in all shooting situations. Our state of the art equipment allows you to shoot safely, electronically send and retrieve your target, and keeps you well illuminated with LED lighting. Visit Appleton to experience Turn & Go retreivers with customizable movement patterns.

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Training Courses

Pistol, Rifle & Conceal Carry

We provide in-depth training in multiple disciplines, from beginner to advanced levels of shooting. If you're new to the shooting sports, we recommend you enroll in our basic courses. If you've made the leap and already purchased a firearm, we have courses that will walk you through all aspects of your firearm, including shooting it and taking it apart to clean it. Comfortable with the basics, then try our intermediate & advanced courses, that challenege you both physically and mentally. We also provide many options for getting your license to carry concealled across the country.

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Memberships

Members Save at Fireline

With a membership at Fireline you get more than just a lane pass, we treat our members right. To encourage and promote the shooting sports, our loyal members receive a pile of benefits when shopping and shooting at Fireline. Shoot for free, get guests passes, discounts on training, ammunition and accessories, save on firearm rentals and get 2% loyalty rewards. Enjoy all these added benefits for less than it costs to shoot twice a month! We also offer a membership referral bonus, so invite your friends!

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Gun Shop

Hundreds of Firearms & Accessories

We have a large selection of new and used firearms for you to choose from. Many of our firearms also have a rental equivalent, so you can Try Before You Buy! Already have a firearm? No problem, we also carry all the accessories you could need, from holsters to optics and suppressors to cleaning equipments, if you need we have, or we'll get it for you. Running low on ammunition, or just can't find the caliber you need, stop in for our readily available ammunition in all popular calibers.

See Selection
This was my wife and I's first trip here for Date Night shoot. We were VERY pleased. We have been to several other indoor ranges in the area and Fireline is by far our favorite. The staff was very welcoming and helpful and the range was well lit and clean. Combine that with a very affordable price and its an easy 5-star ratting. We will definitely return.
Grant - Appleton
I have been a frequent customer since I discovered their location during one of my wife's "Hobby Lobby" runs. Since then, we have both taken our concealed carry class as well as a few firearm purchases. The staff are always friendly and very knowledgeable. Definitely a lifetime customer!
Derek - Rice Lake
Just when I thought Fireline couldn't get any better they said that they were going to do Shoot Camp. My question was "What is that?" What I found out was that it is a 4-week program that takes a shooter, no matter their skill level, and coaches them through various drills that improve their shooting ability. I've been through various trainings and this by far has been the best. If you're a beginning shooter or if you shoot competitively you'll benefit from the class. I highly recommend it.
Darold - Appleton
Staff was very interactive, pleasant, knowledgeable, and informative. Huge amounts of respect for assisting my fiancée, without hesitation, with finding a carry firearm right for her. As well as catering to her novice knowledge regarding firearms. The indoor range is fun as hell, too. There are a variety of targets to choose from, pending what your goal is in the range.
Joe - Rice Lake

The Eddie Eagle GunSafe® program is a gun accident prevention program that seeks to help parents, law enforcement, community groups and educators navigate a topic paramount to our children’s safety. Eddie and his Wing Team are on a mission to help you teach Pre-K through 4th graders what to do if they ever come across a gun.

Training with Fireline!

Firearm training is one of the most important aspects to safe gun ownership. We strive to provide courses to enhance everyone's skill level, as well as giving back to our communities. Join us in a course and become a safer more proficient gun owner. Our courses bridge the gap from beginner to advanced, we'll walk a new shooter through their first time ever holding a gun, and tomorrow we'll turn off the lights and dazzle you with a course in defensive drawing from holster in night conditions. Or join in our legal discussions on when to use your firearm for defense. At Fireline we teach you how and when to use your firearms.

Courses for all skill levels!
Shoot. Shop. Train.

See All Courses
Rental Guns
155
Members
881.037
Rounds Fired
4639734
Years
5


Providing the best indoor shooting facilities & membership perks to our customers.
* Numbers represent approximate value based on recent data.

You'll Want to Keep Shooting!

Memberships

Our Instructors

Brandon

NRA Training Counselor

Appleton's Lead Instructor

Chad

NRA Instructor

Rice Lake's Lead Instructor

Gail

NRA Instructor

Appleton's Well Armed Woman

Georg

NRA Instructor

Wisconsin Attorney

John

NRA Training Counselor

Resident Reloader

Thor

NRA Instructor

God of Thunder

Chris

NRA Instructor

Civil War Period Skirmisher

Wes

NRA Instructor

The New Guy