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Welcome to
Firearm Headquarters

Come in to Fireline Shooting & Training™ and test our knowledge. Our staff is on hand to assist you with all of your shooting needs. Choose the right gun the first time, with our Try Before You Buy program. Train with your new firearm with one of our many NRA certified instructors. Or just bring some friends and have some friendly competition.

CoursesLane RentalsMembershipsGun Shop

Rice LakeAppleton


Fireline Shooting & Training

The premier indoor shooting range in Rice Lake, WI. Our focus on quality is foremost in all of our ranges, we strive to create a warm and friendly atmosphere, so you don't feel like you're at a shooting range, but your own personal escape. Enjoy our carpetted retail spaces, comfortable lounge areas, and our attractive luxury vinyl tiled shooting lanes. Our staff is available to assist you in all your shooting needs, from firearm selection, firearm rentals, training sign-ups and shooting on the range!

Indoor Shooting Range

Featuring 12 Indoor Shooting Lanes

Our Rice Lake center has two separate shooting bays, allowing for training sessions to be conducted without interfering with your desire to shoot. With 12 lanes you're sure to find an opening whenever you visit. There is a maximum shooting distance of 25 yards, to keep you proficient in all shooting situations. Our state of the art equipment allows you to shoot safely, electronically send and retrieve your target, and keeps you well illuminated with LED lighting.

Full Gun Shop

Hundreds of Firearms

We have a large selection of new and used firearms for you to choose from. Many of our firearms also have a rental equivalent, so you can Try Before You Buy! Already have a firearm? No problem, we also carry all the accessories you could need, from holsters to optics and suppressors to cleaning equipments, if you need we have, or we'll get it for you. Running low on ammunition, or just can't find the caliber you need, stop in for our readily available ammunition in all popular calibers.

Training Courses

Pistol, Rifle, Conceal Carry

We provide in-depth training in multiple disciplines, from beginner to advanced levels of shooting. If you're new to the shooting sports, we recommend you enroll our basic courses. If you've made the leap and already purchased a firearm, we have beginner courses that will walk you through all aspects of your firearm, including shooting it and taking it apart to clean it. Comfortable with the basics, then try our intermediate courses, that challenege you both physically and mentally. We also provide many options for getting your licensed to carry concealled across the country.


Members Save at Fireline

With a membership at Fireline you get more than just a lane pass, we treat our members right. To encourage and promote the shooting sports, our loyal members receive a pile of benefits when shopping and shooting at Fireline. Shoot for free, get guests passes, discounts on training, ammunition and accessories, save on firearm rentals and get 2% loyalty rewards. Enjoy all these added benefits for less than it costs to shoot twice a month!

What Our Customers Are Saying

I had such a great experience today at Fireline! All of the employees were very knowledgable and friendly. They answered all of our questions, showed around the entire facility, and shared with us all of the many opportunities available at Fireline including memberships, training courses, rentals, and new firearms. I highly recommend Fireline and will definitely be using my new membership often! - Amanda K.
Classes are very thorough and taught by knowledge staff. Very impressed. They have a very large selection of guns and ammo and for it being my first time shooting and learning about this, they are very patient and informing. Very much worth your time and effort. - Monica J.
These folks get it! Every gun enthusiast is passionate about their hobby. I appreciate the level of customer service that this team is all about. If they don't have an answer to your question, they will not BS their way through it - they will man up and say "I don't know, but I will certainly find out!" Outstanding knowledge of shooting mechanics coupled with more legal knowledge in one location than anywhere in the state! The range is state of the art! If you are not currently a member or a customer, you are missing out my friends! - Greg K.
I had previously taken a WI CCW course but wanted to add UT/MN so I took the combined WI/UT/MN class thinking I wouldn't learn anything new. To my delight, this class was much more thorough and informative than my previous training. I can't say enough positive things about their training, selection, pricing, and service. I've purchased firearms here, shot here, trained here and I have a hard time justifying a reason to go anywhere else. I'm already scheduled for my next class tomorrow! - Benjamin B.
Great place! Knowledgeable professionals who were more than willing to answer any questions that I had. Spent over two hours there between browsing and using their indoor range. It will definitely be a repeat stop for me. Thanks for the great service today! - Scot H.

Our Range

Range Services and Rules

Fireline Shooting & Training Centers utilize modern technology in it's ranges to provide a fun and unique experience for shooters. Our ranges are clean and tidy and always ready for you, whether you want to target practice, site in a rifle, or have some friendly competition. See our complete Range Services below, as well as our Range Rules.

Range Services


Lane Rental

Additional Shooters:
$10/per person (3 max)

Our range is clean, heated, and open to the public. Our lanes are rented by the hour, no appointment is necessary. Stop in, relax in our lounge, and shoot all your favorite guns. Our state of the art target retrievers make testing your abilities even easier.

Member Lane Reservation

Bay Reservation


Firearm Rentals

Unlimited Guns, Any Caliber
One Hour

We have a huge selection of firearms, and you can shoot them ALL! One rental fee lets you try as many rental guns as you want! Don't like the one you're trying, swap it out, and keep swapping until you find the perfect gun! Try Before You Buy! Buy any gun the same day, get your rental fee refunded!

Try Demo Night


Machine Gun Rental

Fully Automatic Fun
One Hour

Ever wanted to experience a fully automatic machine gun? Is it really like in the movies? Plan your perfect machine gun experience with Fireline Shooting & Training Center. Come shoot it alone, or bring some friends and make a day of it. Rentals require 72-hour notice, and include an instructor to accompany you during your use of the firearm. Choose from an FN P90 Tactical or FN SCAR 16 QCQ.


Special Rentals

We Enjoy Shooting
So We Make Shooting Easy


FFL Transfer

Fee Charged Per Firearm
$150 for NFA Transfer

Bought a gun from someone else? We forgive you! Have a your gun transferred to us and we'll handle the paperwork. Fireline Shooting & Training Centers also accept NFA transfers for an additional fee. Provide us with your information and the transferring dealer to start your request. Once the item(s) are received we will call you for pick up.

Range Rules

  • Eye & Ear Protection is required at all times.
  • NEVER go in front of the firing line.
  • It is recommended you wash your hands with cold water after leaving the range.
  • Do not eat or drink on the range.
  • No firearm handling is permitted outside of your shooting stall.
  • Do not pass a loaded firearm to another person.
  • Expectant mothers and nursing mothers are not permitted on the range without physician's prior approval.
  • Bring any firearm you wish to shoot, unloaded and secured in a case or range bag.
  • Load and unload all firearms on the firing line, in your own shooting stall.
  • Keep your firearm pointing down range at all times (loading, unloading, clearing jams or other malfunctions).
  • Unload your firearm and leave the breach open when leaving the firing line.
  • If any problem should occur with your firearm, leave it pointed down range, attempt to clear it and/or ask for assistance from a Range Safety Officer.
  • Use the correct ammunition for your firearm.
  • Push your fallen brass in front of the firing line without disturbing other shooters. Any brass not collected or pushed in front of the line may be periodically removed by our staff to the keep the floors clean and safe for other shooters.
  • Only have one loaded firearm at your shooting stall.
  • Rapid fire is allowed with prior notification to Range Safety Officer.
  • Be courteous and aware of other shooters around you on the range.
  • Check with a Range Safety Officer if you are unsure if your firearm or ammunition is permitted.
  • Alert a Range Safety Officer of any unsafe practices witnessed on the range.
  • Ask a Range Safety Officer for clarification if you have any questions on the Range Rules.
  • In the event of an emergency please leave your equipment at your lane and follow the directions of the Range Safety Officer.
  • In general calibers are restricted to most non-magnum pistol and rifle 30.06 and smaller. Please ask a Range Safety Officer if you are concerned about your particular caliber.
  • No Incendiary, Steel Core, Steel or Aluminum Cased, Tracer, Explosive or Armor Piercing ammunition.
  • No drawing from a holster without prior approval from Range Safety Officer.
  • No shooting objects on the floor, walls or ceiling.
  • No cross lane firing.
  • No shooters may be under the influence of alcohol, drugs or other intoxicating substances.
  • If you intend to do bodily injury to yourself or others you are not permitted on the range at any time.
  • Range Safety Officers (RSO) has the right to inspect all firearms, ammunition and equipment.
  • Shooters under the age of 18 must be accompanied or supervised by a parent or legal guardian at all times.


  • PUT DOWN your firearm
  • STEP BACK from the firing line


  • Safe to resume firing


Who We Are

Our success depends on the strength of our team.

Chad Eastman

Fireline's Lead Instructor has a passion for firearms and has the skills to back it up. Chad served in the United States Marine Corp., and brings with him a wealth of knowledge in tactics and firearm use. He enjoys building and modifying firearms and he hopes (and so do we!) that he will be a new local gunsmith for Fireline customers and others.

Chad Eastman
NRA Certified Instructor

Georg LaBonte, Esq.

Provides Fireline with his legal expertise on laws, ownership requirements, self-defense rules and other related legal fields. Assists in navigating the ATF regulations regarding National Firearms Act (NFA) purchases and dispositions. Fireline also offers his unique knowledge to the community by educating on various legal topics, including Conceal Carry laws, Castle Doctrine and NFA Gun Trusts. He recieved his Juris Doctor from Suffolk Law School in Boston, Massachusetts and holds a Master of Laws in Estate Planning.

Georg LaBonte, Esq.
NRA Certified Instructor
Wisconsin Attorney

John LaBonte

With a degree from Boston University's School of Management, John has managed numerous successful businesses including building the Wisconsin based Fireline Shooting & Training Centers. His lifelong enjoyment of the shooting sports and his superb leadership skills have allowed him to give back to the community and shooting enthusiasts around the state. His focus is primarily on metallic reloading, which he enjoys as a hobby (if you can call loading 10,000 rounds a weekend a hobby), but he also enjoys visiting the local trap clubs.

John LaBonte
NRA Certified Training Counselor

Training Courses


Membership Services

The Best Way to Shoot

At Fireline Shooting & Training Center we make it easy to enjoy your sport. By becoming a member with us, you can shoot on your time, spend less (and get more), and share the fun with friends and family. We strive to make being a member with us a simple choice, by providing you with the benefits you would expect from an exclusive club without all the hassles. Join us and we will make your shooting experience one of a kind.

Free Range Use

you like to shoot, we won't stop you, come in an shoot as often as you want with no lane fees ever

Ammo & Accessories

save 5% on all ammunition and accessories in the store

Training Discounts

save 10% on any of our training courses regardless of how many you take or how often

Guest Passes

want to show off how cool you are? bring up to six (6) friends or family members with you to shoot for free each year

Firearm Rentals

save over 45% on regular firearm rentals and save over 40% on our machine gun rentals (where available)

Member Referral

brought a friend to shoot? they loved it so much they became a member? we'll reward you as thanks

Loyalty Rewards

like getting money back? shopping with us will earn you 2% back on all non-firearm purchases

Priority Lanes

sometimes were busy, we know you're busy too, members have a reduced wait for open lanes

Reduced FFL Fees

bought a gun from someone else? we forgive you! enjoy reduced ffl transfer fees

Our Numbers

Some of the cool facts about us

Rental Firearms
Rounds Fired


Keep In Touch

Tel: +1 (715) 434-4867

Rice Lake, WI 54868

Tue-Sat: 10:00am - 7:00pm
Sun: 10:00am - 5:00pm
Closed Mondays